YOUNG JIMMY'S BEER- LABEL DESIGN

‍

A trio of beer labels I designed for Birrópolis, a craft beer bar in Jerez de la Frontera, featuring Jimmy — one of the bar's waiters — as the recurring mascot across the whole range. Each label gets its own color story to match the beer inside: red for the Icarus IPA, blue for the Oxygen Lager, and green for the Blackbox Pale Ale. Same bold type, same wavy label shape, same grinning illustrated Jimmy holding his pint — just retuned for each brew's personality.

‍